$Company Sales Function

Per-customer part of the marketing-sales funnel

The function of $COMPANY Sales is to impress and convince customers on an individual and committing basis. Contrast this with marketing, whose job it is to impress and convince customers on a collective and non-committal basis.

This means that most prospective customers come into the sales funnel after they have already been exposed, consciously or not, to marketing’s campaigns.


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Page last updated Mon, 23 Aug 2021 12:32:13 +0000